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Synthetic Arbitration “SynArb”: Our Unique Solution to Seller Disputes with Amazon

If you have a dispute concerning your Amazon business, your options are unfortunately limited. Many of these disputes can’t be resolved with Amazon directly and result in arbitration. While arbitration does present some attractive advantages when compared to litigation, it does follow a set process that can sometimes take on a life of its own. In addition, there are fees and expenses associated with arbitration in addition to any legal fees you may incur. Sometimes you need a more forward-thinking approach that saves you time and money. If you are a seller and are locked in a complex dispute with Amazon, contact an Amazon lawyer at ESQgo before you begin the arbitration process – we offer a unique solution for our clients.

The Problem with Amazon Arbitration

When you sign up to be a seller with Amazon, the participation agreement (Amazon’s Business Solutions Agreement) requires that you give up your right to sue Amazon over any dispute that may arise. Instead, you must agree to submit any disputes to binding arbitration governed by the American Arbitration Association. 

Obviously, most sellers do not want to jump straight to arbitration. While it is less expensive and time-consuming than litigation, there are still costs and it can be an intense process. As a result, you must try to resolve your issue with Amazon’s internal seller’s department before demanding arbitration. Unfortunately, the departments responsible for resolving disputes are typically understaffed and overworked. They can be unresponsive and unpredictable. If they reach a decision, they may not provide a well-reasoned or transparent basis for their decision. Many sellers also feel that these departments are ill-equipped to handle complex disputes that require greater time and attention. 

The ESQgo Solution: “SynArb”

ESQgo, PC founder Mario Simonyan has deep experience with Amazon – prior to founding our firm, he built and sold two, seven-figure Amazon businesses. As a result, he knows how to navigate the dispute process and also understands the limitations that sellers face. 

In looking for a way to better serve our clients, we created a unique solution that we refer to as Synthetic Arbitration or “SynArb” for short. SynArb is a balance of creative problem-solving paired with aggressive advocacy. It is a proprietary process made just for clients of ESQgo.

Rather than rely on Amazon’s internal seller departments and the arbitration process, we leveraged our knowledge of Amazon’s internal workings to open a side door. We first go to Amazon’s outside counsel with your dispute. In a firm, well-reasoned letter, we explain your dispute and the result that we expect. We inform them if we cannot get the issue resolved, we will demand arbitration. 

SynArb is faster and cheaper than arbitration and more effective in resolving complex disputes. Rather than spend a year following the arbitration process and spending thousands of dollars in fees and costs, we are able to resolve your dispute in much less time and at a fraction of the cost. Most importantly, we are able to get the result you need so that you can move your business forward.

Ask Us About “SynArb” Today – A Forward-Thinking Solution for Amazon Sellers

SynArb is just one example of how we bring a creative approach to seller’s most common problems. If you need solutions, reach out to our Amazon law firm at ESQgo to learn more about what we can do for you.