The plain-English playbook for sellers who are done losing sleep over suspensions, IP claims, and copycats.
Are you tired of losing sleep worrying whether your next “inauthentic” or “IP infringement” notice from Amazon will be the one that shuts down your business? You’re not alone, but this doesn’t have to be your reality.
On the Corner of IP and Amazon shows you how the marketplace really works, why IP issues derail great brands, and how to take simple steps to protect your listings and your livelihood.
You’ll learn the essentials of trademarks, patents, modern brand-enforcement tactics, and the not-so-honest tricks some competitors use so that you can spot them early and respond correctly.
I’m Mario Simonyan: Amazon Seller Turned IP Lawyer and Founder of ESQgo®
Throughout my career, I’ve built and sold multiple seven-figure Amazon businesses. That experience is the backbone of this book and the reason why I’m passionate about providing the information you need to shield your business from false intellectual property claims.
Today, my team at ESQgo® helps entrepreneurs protect brands, get accounts and ASINs reinstated, and handle the gray areas where Amazon policy meets IP law. The strategies I outline in On the Corner of IP and Amazon are the same frameworks I teach sellers every day.
For a free legal consultation with a Amazon Law lawyer, call 888-600-1925
Why I Wrote On the Corner of IP and Amazon
Most sellers do everything by the book, but unexpected hiccups like platform automation or a competitor complaint can derail months, or even years, of work. Traditional advice often boils down to “appeal again” or “hire someone who knows a guy.” That’s not a strategy.
On the Corner of IP and Amazon gives you a powerful system for:
- Understanding Amazon’s IP posture and why the platform acts the way it does
- Decoding trademark, patent, and copyright fundamentals without a law degree
- Building a brand protection plan that fits your size and stage
- Responding to IP complaints with evidence that actually matters
- Knowing when to escalate and how to do it the smart way (without spending a fortune)
On the Corner of IP and Amazon Lawyer
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Synthetic Arbitration® (SynArb®): A Smarter Path Before Full AAA Arbitration
If you’ve ever looked into AAA arbitration, you know it can cost serious money and take months. SynArb® is a proprietary pre–arbitration process I developed to resolve disputes faster and for less by using Amazon’s outside counsel directly.
The beauty of SynArb® is that you don’t give up your right to pursue AAA if needed. This book explains when SynArb makes sense to use, how to prepare a compelling demand, and how to preserve leverage.
The bottom line is that, for the right cases, an Amazon synthetic arbitration lawyer can transform claims that are “stuck in appeals” into meaningful negotiations. What’s more, it can do so in a matter of months, well before AAA fees would spiral and become excessive.
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What You’ll Learn Inside and How You’ll Use It
I don’t believe in using legalese to impress. Instead, On the Corner of IP and Amazon is written in plain English, outlining ideas that are easy to understand and teaching strategies that are just as simple to use. Here’s what we’ll cover:
- How to pick and protect names, logos, and packaging that avoid needless takedowns
- How design vs. utility patents affect your listings and what to do if you’re accused of infringement
- What types of images and copy are safe to use and which aren’t
- How to document, file, and escalate claims the way investigators expect you to
- The common “dirty tricks” that competitors use and the evidence you need to shut them down
- How to appeal false claims
Although the focus of this book is on Amazon, the ideas discussed can translate to other marketplaces you use every day. The goal is to gain confidence in knowing what to do, when to do it, and how to back it up with strong documentation.
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Who This Book Is For
If you’re looking to protect your hard-earned rankings from dishonest competitors on an online marketplace, On the Corner of IP and Amazon is for you. You’ll learn the steps required to safeguard your business if you’re a:
- Private-label builder
- Wholesale seller
- Reseller
- Aggregator or portfolio owner
Whether you’re on your first ASIN or your five-hundredth, this book will give you a clear path from chaos to stability. Order On the Corner of IP and Amazon today to bullet–proof your business and move your operation to the next level.
About the Author
I’m a practicing IP attorney and former Amazon seller. My legal practice focuses on e-commerce brands, account and ASIN reinstatements, and IP enforcement. My dual perspective as an operator and lawyer makes this book well-rounded, informative, and actionable.
Ready To Protect Your Brand and Get a Full Night’s Sleep Again?
If you’re exhausted with appeals that go nowhere and are tired of guessing what your platform wants to see, I have an actionable plan you can use for IP and enforcement. My book, On the Corner of IP and Amazon, is your starting line.
Your business is more than a storefront; it’s your family, your team, and your future. This book helps you defend all that with confidence and a strategy that fits the real world of Amazon. Buy Now in paperback, hardcover, or on Kindle, and keep it on your desk. Dog-ear it, highlight it, and build your own playbook for success.
Call or text 888-600-1925 or complete a Free Case Evaluation form