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What is an ASIN Number and Why is it Important to Amazon?

What is an ASIN Number and Why is it Important to Amazon?

If you're new to selling on Amazon, the company's persnickety requirements can be overwhelming. If you've used other platforms to sell online, Amazon's terms can seem overboard. But there's a good reason they're the top retail platform on the planet, and its terms are...

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Who’s Attorney Mario Simonyan?

Who’s Attorney Mario Simonyan?

Mario Simonyan is the founder of ESQgo, an intellectual property law firm. He's making his name in his field as soon as he put up his successful boutique law firm two years ago. With a concrete background and expertise in trademark and copyright, Mario is committed to...

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Everything You Need to Know About Amazon Lawyers

Everything You Need to Know About Amazon Lawyers

The growth of eCommerce websites, online sellers, and affiliate marketing has led to a new area of legal practice. Platforms like Amazon have ballooned into more than a place for people to sell their used books. Fueling Amazon's growth is Fulfillment by Amazon (FBA) -...

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Securing a Retraction From The Rights Owner

Securing a Retraction From The Rights Owner

With over 5 million sellers across all Amazon marketplaces, competition between online retailers on Amazon can be really stifling and overwhelming. That is why it’s not unusual for Amazon sellers to receive fraudulent or baseless intellectual property complaints as...

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Beware Misleading Trademark Solicitations

Beware Misleading Trademark Solicitations

As soon as your trademark application is accepted, your mailing address becomes publicly available on the USPTO website. This makes trademark applicants and registrants potential targets of misleading trademark solicitations. Many have paid unscrupulous private...

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What is a Market Product Grid and Why should you use one?

What is a Market Product Grid and Why should you use one?

Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies plot out their growth strategy and visualize the risks associated with expansion. It can help...

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When Should You Hire an Amazon Lawyer?

When Should You Hire an Amazon Lawyer?

Conducting business on Amazon is not a walk in the park. There are various complications that you may encounter along the way. Transactions may not always run smoothly and at some point, you may need the services of an Amazon lawyer. When Should You Hire an Amazon...

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Your CBD Brand Might Be Worthless Without A TM

Your CBD Brand Might Be Worthless Without A TM

Brand protection is especially critical for CBD businesses. With more states legalizing the possession, use, production, and distribution of marijuana in some form, branding will be the difference between success and failure in the emerging legal cannabis business.

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