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GTIN Exemption for Small Businesses: What You Need to Know

Tue Nov 28, 2023 Amazon Tips

If you’re a small business owner selling products on Amazon, you may have come across the term “GTIN exemption.” But what exactly is it, and how does it affect your business?

In this article, we will learn about how to get GTIN exemption on amazon. We will also explain everything that small business owners need to know.

What is GTIN Exemption?

GTIN stands for Global Trade Item Number, a unique identifier used to identify products in the global marketplace. It is commonly known as a barcode or UPC (Universal Product Code).

This process allows small businesses to sell products on Amazon without having a GTIN. This exemption only applies to specific product categories and is subject to Amazon’s approval.

Why Do Small Businesses Need GTIN Exemption?

GTINs are typically required for all products sold on Amazon. However, small businesses may face challenges obtaining GTINs, mainly if they sell unique or handmade products.

GTINs are usually obtained through GS1, a global organization that manages the issuance of GTINs. But small businesses may not be able to afford the expense of obtaining a GTIN through GS1 because they lack the necessary funds for this procedure.

Amazon makes it simpler for small businesses to sell their products on their platform. They offer this for specific product categories.

How to Apply for GTIN Exemption on Amazon

You can apply through your Amazon Seller Central account if your product qualifies for exclusion. Here’s how:

  1. Log in to your Amazon Seller Central account and go to the “Inventory” tab.
  2. Click “Add a Product” and search for the product you want to sell.
  3. If your product is eligible for GTIN exemption, you will see a “Does not have a GTIN” option. Select this option and click “Save and Finish”.
  4. You will then be prompted to provide a product identifier. Select “Does not apply” and click “Save and Finish”.
  5. Your product will now be listed on Amazon without a GTIN.

It’s important to note that Amazon may require additional information or documentation to approve your request. This can include product images, descriptions, or proof of ownership.

Categories Eligible for GTIN Exemption

Not all categories of products are eligible for GTIN exemption on Amazon. Here are the categories that currently qualify for:

  • Handmade products
  • Custom-made products
  • Vintage products
  • Collectible products
  • Used products
  • Unbranded products
  • Bundles
  • Books
  • Music
  • DVDs and Blu-rays
  • Video games
  • Software
  • Amazon devices and accessories

It’s important to note that even within these categories, not all products may qualify to apply for GTIN exemption on Amazon. For example, only handmade products made by the sellers themselves are eligible. If you are reselling handmade products, you will still need a GTIN.

Benefits of GTIN Exemption for Small Businesses

Amazon seller GTIN exemption offers several benefits for small businesses, including:

Cost Savings

As mentioned earlier, obtaining a GTIN through GS1 can be costly for small businesses. Small businesses can save on this expense and allocate their resources towards other aspects of their business.

Easier Listing Process

Amazon’s listing process becomes much simpler and quicker for small businesses without needing a GTIN. This allows them to get their products listed and start selling faster.

Increased Visibility

Products with GTINs are often given priority in Amazon’s search results. However, with the GTIN exemption, small businesses can still have their products listed and gain more visibility on the platform.

Limitations of GTIN Exemption

While apply for GTIN exemption amazon offers several benefits, there are also some limitations. These include:

Limited Categories

As mentioned earlier, not all categories of products are eligible for GTIN exemption. Small businesses selling products in other categories will still need a GTIN.

Limited Marketplaces

GTIN exemption is only available for products sold on,, and This means small businesses selling on other Amazon marketplaces will still need a GTIN.

Limited Quantity

Small businesses can only apply for GTIN exemption for a limited number of products. This limit is currently set at 50 products per category per seller account.

Tips for Small Businesses Applying for GTIN Exemption

If you’re a small business owner looking to apply, here are some tips to keep in mind:

Provide Accurate Information

When applying, providing accurate and detailed information about your product is essential. This includes product images, descriptions, and any other relevant information that can help Amazon approve your request.

Keep Track of Your Exemptions

Keeping track of the products for which you have obtained GTIN exemption is essential. This will help you prevent problems and confusion later on, especially if you choose to sell on different Amazon sites.

Consider Obtaining a GTIN

If you think it’s easier and cheaper to apply for a GTIN exemption, you should still think about getting a GTIN for your products. This will allow you to sell on all Amazon marketplaces and potentially increase your product’s visibility.


GTIN exemption offers small businesses an opportunity to sell on Amazon without needing a GTIN. This can save them time and resources and make the listing process more accessible. However, it’s essential to carefully consider this tool’s limitations and potential drawbacks before applying for it.

Small businesses can make better choices about their product listings on Amazon and keep growing by understanding this information and what it means.