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Drop Shipping on Amazon: A Guide by a Former Six-Figure Seller

Thu Jul 27, 2023 Amazon Tips

Have you ever considered starting an online business but want to avoid dealing with inventory and shipping? Well, drop shipping on Amazon could be your answer! Whether new to the game or a pro looking to expand, mastering drop shipping on Amazon is critical. This guide covers you, from finding the best products to selling to optimizing your listings and marketing. Get ready to turn those entrepreneurial dreams into reality and become a drop shipping master!

Understanding the basics of Drop Shipping on Amazon

Drop shipping is a business model that allows you to sell products without carrying any inventory. Instead of purchasing products upfront and storing them in a warehouse, you partner with a supplier who will fulfill the orders on your behalf.

When a customer orders on your Amazon store, you forward the order details to your supplier, who then ships the products directly to the customer. This means you don’t have to worry about inventory management, packaging, or shipping logistics. It’s a low-risk way to start an online business and can be done anywhere worldwide.

To succeed in drop shipping, find profitable products with high demand and low competition. Research market trends, customer preferences, and competitors to identify gaps in the market and position yourself for success.

To find trustworthy suppliers for drop shipping, check out platforms like Alibaba, AliExpress, and Oberlo. These sites have verification systems and offer a wide range of products. Once you’ve found potential suppliers, communicate effectively, negotiate pricing and terms, and establish clear expectations for order fulfillment.

Optimize your Amazon product listings for visibility and conversion to succeed in drop shipping. Use relevant keywords, compelling titles and descriptions, and high-quality images. Monitor and respond to customer reviews and questions to build trust. Stay ahead of the competition by continuously optimizing and staying on top of market trends.

Be cautious when implementing drop shipping on Amazon for increased sales and profits. It may seem safe and delightful but can lead to unexpected problems.

Why choose Amazon for drop shipping?

Regarding drop shipping, Amazon is the undisputed king of e-commerce platforms. With over 300 million active users and billions of dollars in sales annually, Amazon provides an unparalleled opportunity for dropshipping entrepreneurs to reach a massive customer base. Here are a few reasons why choosing Amazon for drop shipping is a smart move:

Firstly, Amazon has a reputation for excellent customer service and fast shipping. When customers see that Amazon fulfills a product, they trust it will be delivered quickly and reliably. This can help increase conversion rates and customer satisfaction, leading to more repeat business and positive reviews.

Secondly, Amazon offers many tools and resources to help sellers succeed. From detailed analytics and reporting to advertising and promotion options, Amazon provides the infrastructure to scale your drop shipping business. Additionally, Amazon’s Prime program, which offers free two-day shipping to millions of customers, can give your products a competitive edge and attract more buyers.

Finally, Amazon has a robust fulfillment network called FBA (Fulfillment by Amazon). With FBA, you can store your inventory in Amazon’s warehouses and let them handle your orders’ picking, packing, and shipping. This saves you time and effort and ensures your products are eligible for Amazon Prime and other benefits. FBA also provides excellent customer service, handling returns and refunds on your behalf. Overall, leveraging Amazon’s FBA program can streamline your drop shipping operations and help you focus on growing your business.

Drop Shipping on Amazon seems like an easy way to start selling, but it’s important to understand Amazon’s policy to avoid account suspension. Our Amazon Seller Attorney at ESQgo® explains how it works and common mistakes to avoid.

Pros and cons of drop shipping on Amazon

While drop shipping on Amazon offers numerous advantages, it’s essential to consider the pros and cons before diving into this business model. Here are some of the key pros and cons to keep in mind:


1. Low startup costs:

 Drop shipping allows you to start an online business with minimal upfront investment. You don’t have to purchase inventory or worry about warehousing costs, making it an affordable option for aspiring entrepreneurs.

2. Flexible location:

Drop shipping can be done anywhere worldwide if you have an internet connection. This means you can run your business remotely and enjoy the freedom and flexibility of working from anywhere.

3. Scalability:

With drop shipping, there’s no limit to how much you can sell. As your business grows, you can quickly scale by adding more products, expanding into new markets, or partnering with additional suppliers.

4. Reduced risks:

Since you’re not purchasing inventory upfront, you don’t have to worry about products not selling or being stuck with excess inventory. This significantly reduces the financial risks associated with traditional retail models.


1. Competition:

Dropshipping on Amazon is a popular business model, so you’ll face stiff competition from other sellers. To succeed, you must differentiate yourself through unique products, exceptional customer service, and effective marketing strategies.

2. Limited control over shipping and fulfillment:

 When you rely on suppliers to fulfill orders, you have less control over the shipping process. This means you depend on their efficiency and reliability, sometimes resulting in delayed shipments or other fulfillment issues.

3. Amazon fees:

 While Amazon provides a powerful platform for reaching customers, it also charges fees for its services. These fees can eat into your profit margins, mainly if you sell low-priced products or operate on thin margins.

4. Customer service and returns:

 You handle customer inquiries, returns, and refunds as a drop shipper. This can be time-consuming and requires you to establish clear communication channels with your suppliers to ensure smooth resolution of customer issues.

You can decide whether drop shipping on Amazon fits your business goals and aspirations by weighing these pros and cons. Also, consider that everything can go sideways, and Amazon can suspend your account if it suspects you are infringing its policies. If things go south, not everything is lost.  Overcome Amazon Drop Shipping Suspensions with our guide, and get back to selling on the platform stronger than before.

Finding profitable products for drop shipping

The success of your drop shipping business hinges on finding profitable products to sell. Here are some strategies to help you identify the best products for your Amazon store:

Research market trends:

 Stay current with the latest trends and consumer preferences. Look for emerging trends with potential growth and find products that align with those trends. Tools like Google Trends, social media monitoring, and industry reports can provide valuable insights into what’s hot in the market.

Analyze competition:

Study your competitors’ product offerings and pricing strategies. Look for gaps in the market that you can fill with unique products or better pricing. Understanding your competitors’ actions allows you to position yourself for success and differentiate your store from the competition.

Consider product demand and profitability:

 Choose products with high demand but low competition. Look for products with a healthy balance of search volume and competition level. Tools like Jungle Scout, Helium 10, and AMZScout can help you analyze product demand and profitability metrics.

Identify niche markets:

 Instead of competing in saturated markets, consider targeting niche markets with specific needs and preferences. By specializing in a particular niche, you can establish yourself as an expert and build a loyal customer base.

Test and iterate:

Feel free to experiment with different products and test their performance. Keep track of your sales metrics, customer feedback, and profitability to identify which products are performing well and which ones need improvement. Continuously iterate and optimize your product offerings to maximize success.

Remember, finding profitable products is an ongoing process. Market trends change, competition evolves, and consumer preferences shift. Stay agile, adapt to market dynamics, and always be on the lookout for new product opportunities.

Sourcing suppliers for drop shipping on Amazon

Finding reliable suppliers is crucial in building a successful drop shipping business on Amazon. Here are some strategies to help you source trustworthy suppliers:

Leverage online marketplaces for Drop Shipping on Amazon:

 Platforms like Alibaba, AliExpress, and Oberlo are excellent resources for finding suppliers. They offer a wide range of products and have built-in verification systems to ensure the legitimacy of suppliers. Use filters and search functionalities to narrow your options based on product category, location, and other criteria.

Attend trade shows and exhibitions:

 Trade shows and exhibitions are great opportunities to meet suppliers in person and establish direct relationships. These events attract suppliers worldwide, giving you access to various products and potential partnerships.

Reach out to manufacturers:

 Sometimes, working directly with manufacturers can be more cost-effective and reliable than going through intermediaries. Research manufacturers in your target market and contact them to discuss potential drop shipping partnerships.

Ask for referrals:

 Reach out to fellow drop shippers or e-commerce entrepreneurs and ask for referrals to reliable suppliers. Word-of-mouth recommendations can be invaluable in finding trustworthy suppliers with a track record of delivering high-quality products and exceptional service.

Communicate effectively:

 Once you’ve identified potential suppliers, it’s essential to communicate with them effectively. Communicate your expectations, including product quality, pricing, lead times, and packaging requirements. Regularly follow up with your suppliers to ensure smooth order processing and delivery.

Negotiate pricing and terms:

Feel free to negotiate pricing and phrases with your suppliers. As your business grows, you can negotiate better pricing or additional benefits. However, always maintain a respectful and professional relationship with your suppliers to build long-term partnerships.

Remember, finding reliable suppliers is a critical aspect of drop shipping success. Take the time to vet potential suppliers, establish clear communication channels, and build strong relationships based on trust and transparency.

Optimizing product listings for better visibility

With millions of products on Amazon, optimizing your listings is crucial for standing out from the competition and attracting more customers. Here are some strategies to help you optimize your listings for better visibility:

Keyword research:

Conduct thorough keyword research to identify relevant and high-volume search terms. Tools like Google Keyword Planner, MerchantWords, and Helium 10 can provide valuable insights into popular search terms. Incorporate these keywords naturally into your product titles, descriptions, and bullet points to improve your chances of ranking higher in search results.

Craft compelling titles and descriptions:

Your product titles and descriptions should be clear, concise, and practical. Use persuasive language, highlight key features and benefits, and include any unique selling points. Ensure your titles and descriptions accurately represent your products and provide valuable information to potential buyers.

Use high-quality images:

High-quality product images can significantly impact your conversion rates. Invest in professional product photography or use high-resolution photos provided by your suppliers. Optimize your images by adding alt tags and ensuring they are correctly sized and formatted for optimal viewing.

Leverage Enhanced Brand Content (EBC):

 If you have a registered brand on Amazon, use Enhanced Brand Content. EBC allows you to create more visually appealing product listings by adding additional images, videos, and enhanced product descriptions. This can help you showcase your products uniquely and engagingly, increasing customer trust and conversion rates.

Monitor and respond to reviews and questions:

Customer reviews and questions can influence purchasing decisions. Regularly monitor and respond to customer reviews and questions to show that you value customer feedback and are committed to providing excellent customer service. Address any opposing thoughts or concerns promptly and professionally.

Optimize for mobile:

With a growing number of customers shopping on mobile devices, optimizing your listings for mobile viewing is crucial. Ensure your images and descriptions are mobile-friendly and that your product pages load quickly on mobile devices. This will help improve the user experience and increase conversion rates.

By continuously optimizing your product listings and staying on top of market trends, you can increase your visibility on Amazon and attract more customers to your store.

Managing inventory and fulfillment

One of the benefits of drop shipping on Amazon is that you don’t have to worry about inventory management or fulfillment. However, it’s still essential to have a system in place to track inventory levels and ensure timely order processing. Here are some tips for effectively managing inventory and fulfillment:

Establish clear communication with suppliers:

Maintain open lines of communication with your suppliers to ensure they have accurate and up-to-date information about your inventory levels. This will help them fulfill orders promptly and prevent any stockouts or delays.

Automate inventory tracking:

Use inventory management software or tools to automate your inventory tracking. These tools can help you monitor stock levels, receive alerts for low inventory, and generate reports to analyze sales patterns and demand trends. Popular inventory management tools include Zoho Inventory, TradeGecko, and Skubana.

Implement a backup supplier strategy:

 It’s always a good idea to have backup suppliers if your primary supplier experiences issues. Maintain relationships with multiple suppliers to ensure continuity of product availability and prevent disruptions in order fulfillment.

Monitor order fulfillment and shipping times:

Monitor your suppliers’ fulfillment and shipping times. If you notice any delays or issues, address them promptly to minimize the impact on customer satisfaction. Set clear expectations with your suppliers regarding order processing and shipping times to ensure a smooth customer experience.

Track returns and refunds:

As a drop shipper, you’ll handle customer returns and refunds. Establish clear policies and procedures for handling returns and communicate them to your customers. Streamline the return process by working closely with your suppliers to ensure prompt resolution and customer satisfaction.

By implementing effective inventory management and fulfillment strategies, you can ensure your dropshipping business’s smooth and efficient operation on Amazon.

Speak With An Amazon Seller Attorney at ESQgo®

If your Amazon seller account has been suspended because of suspected violations of their Drop Shipping Policy, the Amazon Seller Attorneys of ESQgo® are available to help you regain your selling privileges. You can get in touch with us today by calling 866-254-6503 or through our contact page. We provide a free 30-minute consultation to start.