Trademark Registration – old
Amazon private label brand protection starts with trademarks.
The purpose of a trademark is to identify the source of a product or service.
While all trademarks, according to Trademark Law, must be distinguishable, brand names, logos, slogans, sounds, colors, and trade dress are all protectable intellectual property under the umbrella of trademarks.
Registering a trademark with the United States Patent and Trademark Office (USPTO) not only increases the value of your private label brand, it is the best proactive measure you can utilize to keep hijackers off your valuable Amazon listings.
Benefits of Registering a Trademark
Several benefits accompany the registration of a trademark with the USPTO, including providing the registrant a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods/products or services.
Additionally, provides the trademark owner to bring legal suit in federal court against any party infringing on their mark; and allows the use of the ® symbol.
With respect to benefits of a trademark and selling on Amazon, Brand Registry 2.0 now requires a federally registered trademark; and a trademark remains the most effective method to remove hijackers off your Amazon private label listings.
Well, we’re Lawyers, not Robots.
You’re in the business of growing your brand; however, online trademark services require you to know intricate legalities. Therefore, these DIY services could potentially leave your trademark vulnerable, since they will NOT:
1) advise you about the difference between standard character vs logo;
2) advise you which of the 45 international classes is best for your product;
3) explain what proper “use in commerce” is to you;
4) respond to office actions; or
5) inform you when and how to submit your Section 8, Section 9, or Section 15 USPTO filings.
Save Time and Money
Majority of the online services providing trademark services and/or other legal services are not law firms but merely document creators.
In other words, they only fill-out the information that you provide – whether that information is accurate or not.
Also, if your application is not done correctly, your protection could be limited, your filing fee could be wasted, or you may have to hire an attorney later at greater expense which will require several more months for your application to be reviewed.
We understand that the filing of your trademark registration is not the end of the process, therefore, we track the progress of your trademark application as it progresses through the USPTO process.
Some trademark applications will require responses to USPTO Office Actions, Statement of Use filings, opposition proceedings, assignments, or extensions; and while other services will shut the door and stop answering calls when these arise; we will be available to rectify these issues.