What makes a Mercedes Benz different from Toyota, or Adidas from Nike? These brands are great businesses and great brands, but each of them has a different personality,...
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Hiring An Army To Protect Your CBD Brand
Did you know CBD brands can hire the US military to protect their brand? Sounds impossible, right? In this article, we’re going to talk about how a federal trademark allows...
Amazon Seller’s Guide to Trademarks
Like any business, selling on Amazon comes with risks and potential legal issues if you enter it without the proper legal protections set in place. As the realm of...
Dear Amazon Seller, You Might Need A Dynamic Brand Chamber
When you apply for trademark registration, the USPTO requires you to identify the International Classes (category of goods/services) that your trademark covers. ...
Amazon Seller Horror Story
Months ago, someone came to us asking for legal advice. He had lost his Amazon listing to a hijacker who had taken over his listing. Making matters worse for him, the...
A Quick Guide To Amazon’s Transparency Program
Enrolled in Amazon’s Brand Registry? If you are, Transparency by Amazon is another service that you can take advantage of to help protect your brand and customers from...