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Why Amazon Sellers Need a Trademark

Thu Mar 10, 2022 Amazon Trademarks

There is a big difference between simply selling products and building a brand that lasts for years to come and infuses the world with value. The former is not going to last you for long, but the latter can have a lasting impact. Any serious seller on the marketplace aims to build brand loyalty among repeat customers. 

While your brand represents your reputation and business in the public eye, your trademark legally protects those aspects of the brand specific to your company. To prevent competitors from using or misusing the goodwill associated with your brand, it is important to register your trademark with the United States Patent Office (USPTO).

There are other reasons why our answer is always an emphatic “Yes!” when clients ask if they need a trademark. Below are five reasons why our Amazon seller attorney advises you need a trademark when selling on Amazon.

Have Amazon on Your Side

It is virtually impossible to be a successful seller on Amazon and not have counterfeit issues arise. Such issues include having your product detail information changed by a third-party seller, having another third-party seller selling under your listing without your authorization, or receiving allegations that your products are inauthentic. Being enrolled in Amazon Brand Registry is crucial in protecting your interest in situations like these. However, sellers are required to have an active registered trademark with the USPTO in order to join this program. 

Amazon Brand Registry provides tools to help sellers avoid counterfeit issues by providing special features, including:

  • Protecting your brand against unauthorized sellers
  • Stopping the sale of counterfeit products
  • Preventing competitors from maliciously changing your product listing title and images
  • Providing you exclusive tools to better promote your brand and products
  • Disclosing valuable data, such as relevant keyword data, that helps you increase sales velocity

An Amazon seller attorney at our firm can explain how these features can help your business. 

Trademarks Don’t Expire

Trademarks are inexpensive AND they do not expire! As long as you use your trademark in U.S. commerce, it retains its validity. Some brands have had their trademark for over a century, with no end in sight.

Grow Your Brand and Value

Trademarks are one of the easiest ways to grow your brand and value. They have the potential to increase in value over time and are relatively inexpensive to obtain. 

Always Have an Exit Strategy

If there is one thing you can count on in life, it is that the best-laid plans often go awry. 

Because of this, it is always a good idea to have a business exit strategy in case you need one. A registered trademark is an asset and is often worth a significant amount of money. As such, it can be sold as it carries with it the “reputation” of the brand.  

Trademarks Make It Easy To Find You

In order to grow your business, you need potential customers to easily find you online. There are many competitors out there, and a trademark provides the uniqueness you need to stand apart from the rest. Customers tend to trust a trademark that they know and are more likely to buy from a known trademarked company. 

Let an Amazon Seller Attorney Help You Grow Your Business

Growing your business is important to you, and our firm is here to help you achieve your goal. One of the most important first steps is to register your trademark. Schedule a consultation with an Amazon seller attorney at ESQgo to start the process. You may reach us by calling 888-600-1925 or via our contact page.